The goal of Next-Best-Action is to make the right offer to the right customer at the right time, but how is this actually achieved in Pega Decision Management? In this Essentials course, take a deep dive into how Next-Best-Action works and how Pega Marketing leverages it to improve the customer experience. Gain hands-on experience making Next-Best-Action recommendations to a customer who calls in to the call center.

Pega Academy link: Improving the Customer Experience with Next-Best-Action

Duration: 2 hours

Product: Pega Decision Management 7.1.9