This week on the Pega Community Blog we published part two in our series on how to design for customer experience. You can find part one here.
Kicking off application development with design thinking can help you identify your end users' Microjourneys and then create an application that truly solves customer problems, says Pega UX Product Designer Steven Calhoun (calhs).
Steven considers why a design thinking approach can help designers visualize an end user's perspective. It's especially helpful if you're designing an application that will be used by individuals who find themselves in very different situations while engaging with the UX.
For example, consider how you would design a roadside assistance app keeping in mind the needs of both customers and customer service representatives...