The tides of customer relationships for financial services are turning. Customers expect more from the banks and firms where they do business. Pega can help.

Firms must embrace a new way; one that supports a deep understanding of customer needs, a consultative approach to problem solving, and relevant recommendations to their customers. Guest speaker, John Bruno of Forrester Research, will share findings from a recent Pegasystems-commissioned study* on this shift in financial services, including:

• How customer expectations are shifting
• What obstacles prevent firms from better serving their customers
• What steps firms are taking to evolve their businesses

Register now